In a not so unexpected collaboration, Audemars Piguet has partnered with Travis Scott and his label, Cactus Jack, to introduce the Royal Oak Perpetual Calendar «Cactus Jack» Limited Edition. This cultural milestone not only redefines Swiss watchmaking but also adds a new rhythm to the symphony of music, fashion, and timekeeping.
Travis Scott, known for his chart-topping hits and distinct fashion sense, has made a unique transition from watch collector to creator. The collaboration with Audemars Piguet stands as a rare move from a distinguished watchmaking house, being one of the most important collaboration between horology and the music industry.
Priced at around $201,000 and limited to just 200 pieces, this watch goes beyond being a mere timekeeping device; it’s a cultural emblem, a piece that pairs the worlds of Swiss watchmaking and modern hip-hop influence.
The Travis Scott Touch
The standout feature of this limited edition is its unique chocolate brown hue, a color always associated with Cactus Jack’s visual identity. For the first time, Audemars Piguet crafts a Royal Oak in brown ceramic, adding a distinct touch to the iconic octagonal bezel and case. The meticulous use of ceramic ensures a uniform color.
The collaboration draws inspiration from Travis Scott’s music and Cactus Jack’s distinctive aesthetics. The typography of the calendar and week indications is influenced by Scott’s hand-drawn style, infusing a personalized touch to the dial. The day subdial hand takes on the shape of the Cactus Jack logo, and the moon phase at six o’clock replaces the traditional lunar depiction with the luminescent Cactus Jack smiley face.
A Window Into Precision
Under the sapphire dial lies the openworked Calibre 5135. This self-winding movement, based on the calibre 2121, powers the Royal Oak Perpetual Calendar with unparalleled precision. The movement, visible through the skeletonized dial, showcases the meticulous craftsmanship that defines Audemars Piguet’s horological excellence.
Beyond the Wrist
The collaboration extends beyond the watch, introducing an exclusive collection of clothing and accessories, available through Travis’s Website. This collection includes hoodies, T-shirts, jackets, pajamas, shorts, and caps. Profits from the collection contribute to a charitable cause chosen by the rapper, reflecting a commitment to making a positive impact beyond the realm of horology.
The Audemars Piguet x Cactus Jack collaboration stands as a testament to the evolving industry of Swiss watchmaking. By mixing the legacy of AP with the contemporary influence of Travis Scott, this limited edition becomes more than a watch; it becomes a cultural artifact, resonating with a diverse audience and marking a new chapter in the ongoing dialogue between tradition and modernity.
Discover More about this unique collaboration in the following link: Audemars Piguet x Travis Scott
Discover the story of an other iconic and very rare timepiece, The Cartier Crash.
Written by Founder & Head Editor, Anton Fernandez