“After being completely absorbed by this strenuous creative process, the ideals represented by the project became so intimate to me, that any attempt to describe it would have seemed inadequate” -Horacio Pagani. 


Utopia, defined by the philosopher Thomas More as a place that does not exist, and ever since we have used it as something unreal, as something we idealized but will never materialize, as…a dream. For Horacio Pagani, Utopia exists; in the words of the renowned writer Roberto Puyal – “for those who make their own future, for creators, utopia exists, it is ‘merely’ a case of finding it!”- this clever and beautiful words resonated in me like few phrases ever did, as a passionate of this world I can tell you the passion and the feelings Horacio involved in this project are the purest, I could tell just by listening Horacio talking about the creative process while watching him sketch this art piece. The Utopia is a dream, that is exactly what Horacio wanted to transmit, his dream to create a timeless design, to break the modern imposed paradigms in order to give us enthusiasts something that only existed in our deepest dreams, and he certainly achieved it. 


I can’t even explain the amount of emotions I had when i saw the world premiere of the C10, the third design generation of Pagani Automobili, I’m not even lying, I almost cried when I witnessed the presentation along with the orchestra, the feeling was incomparably amazing; the silhouette of the Utopia emerging, presented in this beautiful color that gave me the feeling of a sculpture at first sight, so simple but so perfect at the same time. The Utopia irradiates Pagani language all the way around, with elegant lines that remind me of a Vesspa or a Riva classic boat, but at the same time; so different from any other Pagani we have ever seen. A beautifully curved body that resembles the intention of being timeless, there are no spoilers, there are no big external intakes or anything that would break the illusion of art and design. Those six years of pure work are reflected harmoniously on the exterior design of the Utopia. 




The more I look at the Utopia, the more I fall in love; Pagani at its finest, the exterior design details are immaculate, from the side mirrors perfectly shaped to look as if they were suspended in mid air all the way to the brand’s signature quad exhaust, everything makes so much sense. As I said, you can not miss, this is a Pagani, but it feels way more special because this time I feel the passion, I share the emotions involved and wow, now I start to understand why Horacio named this masterpiece “Utopia”.


But the most artistic expression of timeless design is found once you open the door, once again in words of Roberto Puyal – “a glance to the future, a tribute to the past” – with no big screens to be seen, no digital instruments, nothing that could take away the beauty of the Utopia’s interior. Everything is purely analog in order to achieve Horacio’s goal of a timeless design, paired with top tier materials in a beautiful crimson/wine leather the feeling of being inside the car is unbeatable. But the biggest thing to notice is the transmission, however automatic double-clutch transmissions are efficient, those can’t replace the feeling of driver’s mastery and control, so yes, a seven speed manual transmission has been specifically developed by Xtrac as an essential requirement for the Utopia; Magnificent. 




The Utopia is one of the most beautiful cars I have ever seen, certainly one of my favorites, not only because of the 6 liter V12 engine pushing 864 bhp or the impressive design; is one of my favorites because of the feelings it gave me, because of the passion involved in the process and the way Horacio impregnated his soul into it, in my opinion, the Utopia is a new standard of car manufacturing, it’s not about how radical a car can be, but the legacy and the emotions the car awakes in every enthusiast that sees it, drives it or experience it. After experiencing an earthquake of emotions, from now on, I can certainly state that Horacio Pagani is comparable to Leonardo Da Vinci. 


Written by Founder & Head editor: Anton Fernandez


Take a minute to experience the same emotions and the passion Horacio melted into this project, so you can relate to what I just wrote: