Luxury Exemplary Lives, our new series created to introduce you to extraordinary examples of life in the luxury industry. Throughout this series of interviews we will be immersed in the lives of renowned personalities in the industry to be inspired by their brilliant careers, learn about their goals and delve into their lives with the sole purpose of finding role models and extraordinary success stories.
Luxury Exemplary Lives Episode 3: Antoine Constantin, Antoine is the creative force behind the luxury lifestyle brand Monsieur Lifestyle and the founder & CEO of Infinite Trust, a true influencer in the world of luxury. With over a decade of experience, Antoine has successfully blended his passion for luxury living with his digital expertise, and today we have the amazing opportunity to lear from his personal journey.
Based in Cannes, France, he has grown his Instagram following to over 100 thousand devoted followers and collaborates with prestigious brands such as Aston Martin, Carlton Hotels, and Tyler Henry.
I hope you get as inspired as I did after reading his interview, a success story engraved in had work and dream chasing…
- First of all, Antoine, tell us a little bit about yourself
Hello! My name is Antoine, I hail from the eastern region of France, where I spent my formative years, combining academics with my passion for basketball.
At the age of 18, I ventured into professional basketball, signing a 4-year contract. In 2014, we clinched the championship in France, a milestone that marked my transition out of professional sports and into a whole new world, I moved to Cannes.
Why Cannes? Well, because I fell in love with this small town full of opportunities, where luxury can be seen on every corner. At the time I arrived I was doing private fitness coaching, at the same time I was dabbling into the social media world, very focused on Luxury & Lifestyle.
In 2016 I created my main account «@monsieurlifestyle» where I shared my daily life in basketball and then my Lifestyle in Cannes, shortly after I started focusing on luxury lifestyle content to grow my community in this target. Now a days after putting a lot of work into it, I own a production company, INFINITE TRUST.
I believe in the power of digital platforms to convey stories, spark conversations, and bring people together. And every day, I work towards leveraging this power to its fullest potential.
- Antoine, could you share with our readers how you first became involved in the luxury industry? What inspired you to pursue a career in this particular field?
Certainly, My initial entry into the luxury world was a combination of passion, preparation, and above all opportunities, risks & choices that I took.
From a young age, despite not being from this social background, I was fascinated by this luxury lifestyle, quality, and exclusivity that luxury goods offered. This fascination eventually evolved into a desire to be a part of this lifestyle and the industry that creates these exceptional experiences.
It’s been an exciting and rewarding journey, and I look forward to continuing to contribute to this vibrant industry.
- Building a successful company in the luxury industry is not an easy task. Could you walk us through the key steps and challenges you encountered while growing Infinite Trust into a prominent production, consulting, and digital strategy firm?
Yes! Absolutely, starting Infinite Trust was a journey filled with both challenges and triumphs.
The first step was identifying a gap in the market; I observed that many luxury brands struggled to effectively communicate their value proposition and engage their audience in the digital space. This observation became the foundation for Infinite Trust.
Next was assembling the right team. I sought out individuals who shared my vision for revolutionizing digital strategy in the luxury industry and had the skills to make this vision a reality.
Then of course, the challenge of gaining trust in an industry that values tradition and often views digital innovation with skepticism. To overcome this, we focused on demonstrating the value of our services through results.
We started with small projects, showing how our strategies could enhance brand visibility and engagement. Gradually, as clients saw the impact of our work, we gained their trust and were able to take on larger projects.
The key has been to stay focused on our vision, continually adapt to changes in the industry, and always deliver value to our clients.
- Totally agreed on that one, but now, we know creating and nurturing a luxury brand requires careful attention to detail and a deep understanding of the target audience. Which would you consider the most important factors entrepreneurs should consider when building a luxury brand?
Building a luxury brand indeed requires a unique approach. For all my entrepreneurs, here are a few factors that I believe are crucial:
Understanding your target audience: Luxury consumers are not a monolithic group. They have diverse tastes, preferences, and expectations. It’s vital to understand who your target audience is and what they value.
Crafting a compelling brand story: Luxury brands are not just about the products they sell; they’re about the stories they tell. Your brand story should convey what sets you apart and why consumers should choose you over other brands.
Delivering exceptional quality: Luxury consumers expect the highest level of quality in every interaction with your brand. This means not only offering products that are beautifully designed and expertly crafted but also providing outstanding customer service.
Staying true to your brand values: In an ever-evolving market, maintaining consistency in your brand values is crucial. While it’s important to adapt to changes in consumer behavior and market trends, your core brand values should remain constant. This consistency builds trust and loyalty among your customers.
Building a luxury brand is a complex and nuanced process, but by focusing on these key areas, entrepreneurs can create a brand that resonates with their target audience and stands the test of time.
- Working with prestigious clients like Aston Martin and Carlton Hotels must have presented unique challenges. Can you tell us about the most significant hurdles you faced while collaborating with such renowned luxury brands, and how you overcame them?
Working with prestigious clients is indeed a thrilling journey. Each brand comes with its own set of unique dynamics, expectations, and needs. However, I prefer to view these as learning opportunities rather than hurdles.
For example, with Aston Martin, a brand that carries a rich legacy of craftsmanship and performance, our challenge is to translate this legacy into the digital realm while staying true to the brand’s heritage.
We tackled this by conducting an in-depth study of the brand’s history and values, and then seamlessly weaving these elements into their digital narrative. This approach not only maintained the brand’s identity but also made it more relatable to the digital-savvy audience.
The key to overcoming challenges was to fully understand the brand’s unique value proposition and find innovative ways to communicate this to the target audience.
- The luxury industry often exposes professionals to extraordinary experiences. What aspect of being involved in this industry do you personally enjoy the most?
The aspect I enjoy the most is the opportunity to work with brands that represent the pinnacle of craftsmanship, design, and innovation. These are brands that don’t just sell products or services; they offer experiences, evoke emotions, and often have rich histories steeped in tradition.
I also relish the challenge of translating these complex narratives and high standards into the digital world. Finally, the chance to interact with diverse professionals—from visionary designers and skilled artisans to forward-thinking marketers and passionate brand ambassadors—is truly enriching.
Their perspectives and insights continually broaden my understanding of this dynamic industry.
- In your work with Infinite Trust, have there been any memorable projects or collaborations that you would like to share with us? What made them particularly noteworthy or impactful
Absolutely, two of the most impactful ones involved working with Radisson Blu Hotels and Raffles Resort Seychelles.
Working with Radisson Blu, we were tasked with creating a digital content to highlight their exceptional hospitality across multiple locations – Dubai, Abu Dhabi, Maldives, Mauritius.This project was not just about creating content but also understanding the unique cultural nuances of each location.
These experiences greatly influenced our storytelling approach, allowing us to create authentic content that highlighted not just the hospitality of Radisson Blu, but also the distinctive charm of each location.
With Raffles Resort Seychelles, the project took me to the beautiful islands of Seychelles, where I learned about the unique Creole culture. Engaging with the local community, tasting the cuisine, and experiencing the resort’s remarkable commitment to sustainability gave me a deep appreciation for their ethos.
These projects were particularly noteworthy because they underscored the importance of luxury experience and in same time cultural immersion in crafting impactful content. They allowed me to learn about diverse cultures while creating digital strategies that resonated with audiences globally.
- Lastly, what are your future aspirations for yourself and Infinite Trust within the luxury industry? Are there any exciting upcoming projects or ventures that you can hint at?
Looking towards the future, I am incredibly excited about the potential growth and opportunities for both myself and Infinite Trust.
One of our major aspirations is to establish ourselves as the leading luxury company in the south of France. We aim to achieve this by continuing to deliver unparalleled service and unique experiences that resonate with our clientele’s refined tastes.
We’re also looking at expanding our digital footprint. As we navigate the post-pandemic world, we recognize the importance of digital platforms in reaching a global audience.
Overall, the future looks promising, and I am excited about the journey ahead. We’re committed to pushing boundaries, exceeding expectations, and setting new standards in the luxury industry. Stay tuned for exciting announcements and updates in the near future!
An other great episode of Luxury Exemplary Lives! I’ve been following Antoine’s career ever since I started this project, and he has filled my with inspiration and motivation tu keep pursuing my goals within a very complex industry. His experience along with great life changing lessons led me to look up to Antoine.
I hope you get the best out of this new Luxury Exemplary Lives episode, just as Antoine did, you too can find a living in your passion as long as you are willing to make those extra efforts required for success. With a promising future ahead, Antoine continues to redefine the boundaries of luxury, promising exciting announcements and ventures to come.
Stay up to date with Antoine’s lifestyle and up-coming projects by following his social media and digital magazine in the following links:
Instagram: @monsieurlifestyle instagram.com/monsieurlifestyle/
Instagram: @infinitetrust_ instagram.com/infinitetrust_/
Digital Magazine: www.monsieur-lifestyle.com
Written by Founder & Head Editor: Anton Fernandez in collaboration with Antoine Constantin.